You Know What They Did. But Not Why.

Why First-Party Data Alone Won’t Tell You Who to Call Next

Let’s be honest — sales teams LOVE generating leads.
But when it comes to converting them? That’s where things fall apart.

You’ve got leads from your sphere, Zillow, open houses, social media, your site, drip campaigns…
Hundreds (or thousands) of contacts sitting idle.

And yet no one really knows who to call next.

So you check who opened an email, clicked a link, or visited a listing — and hope that means something.

Spoiler alert:
It doesn’t.

First-Party Data Only Tells You What They Did

Your CRM tracks clicks, form fills, site visits — the basics.
This is first-party data, and it shows how people interact with you.

But it can’t answer the most important question:
👉 Why did they do it?

That click could’ve been random.
That form fill might be a bot.
That email open could be from someone who’s just browsing — or totally unqualified.

If your team is prioritizing based on activity alone, you are handicapping them.

Activity ≠ Intent

Someone looked at five homes? Doesn’t mean they’re serious.
A borrower filled out a form? But they have poor credit.

Your sales team? They’re like Dug from the movie UP

And with thousands of leads, false positives waste time and kill morale on your sales floor.

New Leads? Even Harder.

When a new lead comes in, you know nothing.
No click history. No behavior patterns.

This is the cold start problem — your follow-up tools can’t help if there’s no data yet.
And even when the data does roll in, it’s often noisy and misleading.

A lead opens an email in line at Starbucks?
That’s not a buying signal. It’s background noise.

The Bigger Your Database, the Bigger the Problem

At 500 leads, you can manage it.
But at 5,000 or 50,000? Total chaos.

And your salespeople don’t have time to chase every "I'm just looking" lead.

Focus is everything.

Why Our Clients Focus on the Top 10%

Here’s the truth:
Most deals are hiding in the top 10% of your database.
We call them your Sales Qualified Leads.

They’re ready to act.
They can afford your product.
They’re actively preparing to move — not just clicking on their phones.

And we can show exactly who they are.

The Better Way: Add Real Context

Don’t just track what someone did. Understand who they are:

• Estimated income

• Homeownership status

• Life stage

• Likelihood to transact in the next 90 days

This is how you go from random outreach…
To laser-focused follow-up.

Want to Know Who Your Top 10% Are?

Let us show you.

We’ll analyze your database and show you who is or is not worth your time & money.

No more guesswork. No more wasted time. Just clarity and higher conversion rates moving forward.

👉 Request Your Database Analysis

Let’s help your team stop chasing leads — and start closing them.