What you put in place early on and do every day for your business is what ultimately determines your long-term success in real estate. 

From Tom Ferry’s beginner tips for those who are just getting started to our top productivity hacks that you can implement at any stage of your career, it’s important to keep trying new things and lean into what you know is working.  With that said, there are some things that you will want to always focus on to really hit the ground running and keep the momentum up in the future. 

Four Ways to Ensure Long-Term Success in Real Estate

Know Your Why  

Be clear about what your motivation is in this business from the beginning. It’s a job and making a living is no doubt part of that, but what else? Do you love helping people in your community? Do you want to make more connections with other professionals around you? Ask yourself why you want to make your living in this specific way. This allows you to dig deeper and have a real sense of purpose around your business, which will drive meaningful relationships that support your success.

Set Measurable Goals

It’s easy to look into the future and see the big picture. However, it’s even more important to focus on what you can do in the short-term to move things forward. This will set you up for long-term success in real estate. If you are brand new, setting a goal to establish working systems and followup with a few leads this month is a good place to start. If you’ve been at this awhile, maybe trying a new followup approach to convert more leads this quarter is where you should place your energy. Just make sure you are focusing on the small steps you need to take each day, week, and month to get there. As they say, small changes lead to big ones.

Be Clear About Your Daily Priorities

In relation to setting measurable goals, focus your energy on your top priorities each day.  Spend time at the end of each week to make a priority list for the week ahead. At the beginning of each day, get the most important things done early on. There are a lot of great ways to prioritize daily to free up more of your time and stay on top of things. Some of these include hiring work out, getting an outside perspective, and establishing systems through automations to take care of smaller day-to-day tasks.

Put the Right Systems in Place 

If you put strong systems and automations in place for your business, you’ll see long-term success in real estate–guaranteed. Systems for lead generation and followup, not to mention integrations so you can easily manage both in one place are essential. Not having to manually do these things daily yourself will free up a lot of valuable time and energy for you. It will more importantly allow you to continue doing the basics, even more efficiently than before. The more leads you generate and conversations you have with those leads the more deals you will close each year. It’s that simple.

Do these four things and you’ll see long-term success in real estate in no time. It’s all about authenticity and consistency in this business. So get started today and watch your business thrive.

More Real Estate BusinessTips from Agent Legend

Easy Ways to Increase Referrals Right Away

5 Easy Ways to Increase Reliable Sphere and Influence Referrals

Your sphere of influence, if nurtured, can sustain your business long-term.

Social Media is the Place to Build Sphere of Influence

Why Build Your Sphere of Influence with Social Media?

Why you should definitely show up for your SOI on social.

    Read Next

    You’ll Waste Time and Money if You Don’t Do This Before Ramping Up Your Lead Generation

    Lead generation is a foundational piece of any real estate business. Without leads, there actually is no business. This can motivate many professionals to falsely believe that the more...

    Do This if You Want Leads Who Approach You in Person to Convert

    As a real estate professional it is inevitable that you will get asked about the state of the current market at some point–likely by someone you have just met. Maybe it’ll be at a party...

    How to Engage Your Sphere of Influence with Instagram

    There are many easy and even fun ways to engage with your sphere of influence with Instagram. This platform is definitely different than Facebook, and it allows you to engage with people...

    Stay connected. Sign up for our newsletter.

    More Content

    Meet the Legends

    Listen to other Agent Legends. See videos from our customers. Watch strategies, tips, and tricks that they're willing to share to help make you a Legend.

    Watch Now


    We periodically interview industry experts, real estate coaches, top agents, and our own customer success team to bring you new ideas and strategies to implement .

    Watch Now


    We're always collecting and analyzing data. Read some of our findings they we use to create a better product and share with other aspiring Agent Legends.

    Learn More