There are many easy and even fun ways to engage with your sphere of influence with Instagram. This platform is definitely different than Facebook, and it allows you to engage with people who  maybe done use Facebook and who prefer image focused engagement.

Showing up online as much as possible is an essential way to reach and start conversations. Spaces like Instagram allow you to interact with people who you might not otherwise have the chance to meet in person. It might sound intimidating, but we promise it doesn’t have to be. Learning how to use and interact on Instagram can even be fun. We’ve compiled some tips to get you started.

4 Tips to Engage your Sphere of Influence with Instagram

Always Use High Quality Images

Whether you take the images yourself or buy them from someone else, make sure you are using quality images. Better pictures will capture more attention and look much more professional. You can use filter apps like VSCO to touch up your own pictures, or source them from somewhere like Shutterstock. 

Have Fun and Get Creative

Look at other Instagram profiles you admire for inspiration, then get creative and decide on a look for your own Instagram feed. Cohesion looks professional. You can use similar filters on all of your photos, or images that all match a certain theme to create an overall style for your entire page. Instagram really is an image centric art space for professionals and artists alike, so embrace that and enjoy the process. The effort will show.

Be Helpful

As we mentioned before, you can really get creative with the imagery, but make sure the caption you include with your images is helpful in some way. Direct your sphere of influence to resources or ideas that they can actually use or get inspired by. This will make your posts more shareable (allowing you to reach a wider audience) and it will also make people want to continue following you.


Hashtags are essential on Instagram more than on any other social media platform. Use somewhere between 5 and 10 hashtags at the end of every post caption. Make sure you change the hashtags you are using every time, and always use hashtags that are related to the content you are sharing.

These tips should get you started. The rest is up to your personal taste, brand, and imagination. Social media is the place to be if you want to reach outside acquaintances to build a sphere of influence that will sustain your real estate business. You can really reach a wide audience for your SOI with Instagram.

More Sphere of Influence Tips on the Agent Legend blog:

Easy Ways to Increase Referrals Right Away

5 Easy Ways to Increase Reliable Sphere and Influence Referrals

Your sphere of influence, if nurtured, can sustain your business long-term.

Social Media is the Place to Build Sphere of Influence

Why Build Your Sphere of Influence with Social Media?

Why you should definitely show up for your SOI on social.

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