As a real estate agent, it's essential to have a good lead automation tool. A great automation tool will help you filter through leads, follow up, and close more deals. If you are searching for the best real estate lead automation tool(s), you're in luck. We've done our homework to find what tools the top agents are using.

With that said, we have compiled a list of our six best lead automation tools for real estate agents. Read on to find out what makes these tools stand out from others and how they can help you improve your real estate sales.

Why Use A Lead Automation Tool?

You've probably heard the expression, "time is money." If you work as a real estate agent, you know this to be true. Every minute you spend away from your business is lost money. So why devote time to following up with every lead when you can automate the process?

An automation tool will save you time and, in turn, increase the revenue of your real estate business. These tools are invaluable to any agent who wants to close more deals.



1. Agent Legend

Taking the lead on our list of tools to help you work smarter, not harder, is Agent Legend. Though this might seem like an incredibly self-serving mention, the truth is our software helps real estate agents stay organized by showing all of their clients' activities in one place. It allows you to easily follow up with leads without going into multiple systems or spreadsheets.

As a real estate agent, you want to spend more time selling homes and less on data entry. Agent Legend allows you to easily populate automated texts, calls, and voicemails into a drip campaign to nurture your leads effortlessly. Write something once, and use it again and again without losing the personalization your clients demand.

It integrates with Agent Machine, Boom Town, Chime, Lead Pages, Zillow, and tons more. With these integrations, you can continue to run your business with the software you already have.

Agent Legend is the perfect tool for both solo agents and large teams. It's easy to use, and with unparalleled support, you will be up and running in no time.

Pricing for Agent Legend begins at just under $100 per month, and you get a third off the price when you opt for annual billing. While this price may feel steep, it’s worth noting that it helps you close more sales, and you can add an additional 50 leads per month. With just one more closing, it will more than pay for its purchase price. The best part? Since it’s automated software, it can save you the time you’d spend doing it yourself or the money you’d pay to have someone do even a fraction of what Agent Legend can do for you!



2. Follow Up Boss

Up next is Follow Up Boss. This tool is designed for teams in a collaborative environment. Follow Up Boss' software differs from others because it allows real estate agents to collaborate on one lead together. 

It integrates with a lot of popular software tools, such as Zillow, Mailchimp, Gmail, and more! Follow Up Boss is excellent for anyone with a team atmosphere without compromising control of your leads.

Automate and schedule messages, stay up-to-date on lead changes, and close more deals with Follow Up Boss.

The pricing begins at $69 per user per month for Follow Up Boss. With unlimited leads and contacts, automatic lead follow up, drip and batch emailing and more, many agents would consider it a decent value for the price. The pro and platform pricing coming in at $499 and $1,000 respectively.



3. BombBomb

BombBomb is a great add-on tool that fits with the mission every real estate agent should have of personal connection. This software enables you to increase your revenue with video messaging. Imagine being able to add a human touch with a quick video that you send to your prospects and clients sharing details like:

  • Who you are
  • What listings are available
  • Tips for staging a house for sale
  • Welcoming people to your email list and more

With video being the way many people consume content these days, it just makes sense to start sending videos instead of lengthy emails to your list!

BombBomb starts at just $29 per month. When you consider that viewers remember 95% of a video message compared with 10% when reading a message, and 94% of people who watch videos say it helps them make a purchase decision - video is a no-brainer for your marketing funnels.



4. Listings-to-Leads

Listing-to-Leads automates the lead collection aspect on social media ads, direct mail, social posts, and more. In our experience, this program works really well for real estate agents. Just a few of the features of the software include:

  • Automated tools that change with your listing statuses so your buyer/seller leads stay engaged
  • Pre-made ads for social media
  • Pre-made social media posts for your listings
  • Landing pages that are customizable for your brand and listings

Agents can start using the software for free with a 14 day trial, and then the product is just $60 per month for 10 listings. While that may feel like a steep price at first blush, the ROI on it will blow you away!




Have you ever put out a Facebook or Google ad for a listing only to be met with crickets after any initial engagement? Imagine being able to drop a retargeting pixel on those leads and come up in the feed of only the people who clicked on that ad? Now, instead of wasting an untold amount of advertising dollars, you’ll be able to re-engage with the people who are more likely to buy or sell with you.

You’ll need to request a demo to get pricing on their customized solutions, but one thing we know for sure is that agents we’ve worked with love that YLOPO keeps them top of mind, and helps them save money on their advertising costs.




Using highly efficient artificial intelligence algorithms and machine learning, predicts “likely movers” within your database. Effectively, it takes the guesswork out of your lead scoring!

Integrate it into your CRM or LOS and the program will get to work tracking your prospects and report back to you who is most likely to move. This will help you to double down your efforts on nurturing those leads that are most likely to make a purchase or list their homes for sale.

Pricing is determined based on the number of leads in your list, and you can set up a live demo meeting here.

Choosing The Right Real Estate Lead Automation Tool(s)

All of these tools offer unique services that can help you get more out of your business by making lead management easier and converting leads into paying customers. You might even say, they could make you a legend in real estate!

However, some might work better than others, depending on what type of real estate business you have. Agent Legend is one of the only tools on our list specifically designed for every type of real estate agent. Our automation tool takes the best from almost every platform and houses it under one roof. It's a powerful tool that can help you better track your leads, automate your lead scoring, and increase your effectiveness to close more deals. And, we’ve got several integrations that will help you get more done in less time.

Try using it for yourself today. Get Started Free!

Guide to Lead Automation Across The Lead-Lifecycle


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