As a mortgage professional, you know that the marketing of your business is important to its success. The question though, is what is mortgage marketing, and how can you use it to your advantage to close more sales? We’re covering this, along with marketing ideas and tools to use below.

What is Mortgage Marketing?

Mortgage marketing is simply the process of creating and executing a plan to promote your mortgage business. This can include everything from advertising and public relations to networking and referral programs. Most people think of marketing only as a way to reach new leads, but it can also be used to build relationships with current, past, and prospective clients.

3 Top Mortgage Marketing Ideas

For you to succeed in marketing for mortgages, it is important to have a sound marketing strategy. Here are three top mortgage marketing ideas to help get you started:

1. Make your content more visually appealing

Thanks to the internet, people prefer consuming content that is easy on the eyes. If your mortgage marketing content is text-heavy and difficult to read, potential clients will likely move on to something else. Here are a few tips to make your content more engaging and easy to read:

Use short paragraphs

Many people find long paragraphs difficult to read. Break up your content into short, concise paragraphs instead.

Use plenty of subheadings and bullet points

Adding subheadings and bullet points can also help make your content easier to read. Think about how you consume the news online - skimming headlines and bullet points are often all you have time for! The same principle applies to marketing for mortgages. 

 Use images and videos

People are more likely to remember information that is presented in a visually appealing way. If you can incorporate images or videos into your mortgage marketing content, you will be more likely to capture your audience's attention. Just make sure the visuals you choose are relevant to the topic at hand and add value to the content.


Use clear and concise language

The language you use in your mortgage marketing content should be easy to understand. Avoid using industry jargon or complicated terms that your readers may not be familiar with. Instead, opt for clear and concise language that gets your point across without confusing your audience.

Keep it interesting

No matter how well-written your mortgage marketing content is, people are likely to get bored if it's not interesting. Find ways to make your content stand out from the crowd and engage your reader's interest. This may mean using humor or telling a personal story that relates to the topic at hand. Whatever you do, just make sure that you keep things interesting!

2. Use a good mortgage lead generation tool

If you want to succeed in the mortgage marketing game, you need to have good lead generation mortgage marketing tools. A lead gen tool is simply a way to collect contact information from potential clients. This can be done through online forms, surveys, or even physical sign-up sheets. Once you have collected this information, you can then use it to market your business to potential clients.


3. Promote your business on social media

Another key component of successful mortgage marketing is social media promotion. Social media gives you an easy (and free!) way to stay in touch with your target market and connect with potential clients. Here are some tips for promoting your business on social media:

Set Up a Professional Page

Before you start promoting your business on social media, it's important to have a professional page/profile set up. Don’t be that agent that promotes from your personal page. Not only is this a turnoff to your friends and family, but it can get you banned from platforms for violating terms and conditions.

Post Relevant Content on Your Page

In order to get people interested in your business, you need to post relevant content that they are likely to be interested in. This can include links to your website, blog posts, or even helpful articles about the mortgage industry.

Share Your Page With Your Target Market

Use social media ads, post in relevant groups, and utilize relevant hashtags that could help your content show up in the feeds of your ideal customer.

3 Best Mortgage Marketing Tools

1. A top quality website

One of the best tools for marketing a mortgage firm, or any company, is a top-quality website. Here are some qualities of a good mortgage website:

Mobile-Friendly and User-Friendly

It's important to have a mobile-friendly website. This means that your site should be designed to work well on all devices, including smartphones and tablets. If your site is not mobile-friendly, potential clients are likely to get frustrated and go elsewhere. It can also hurt your Google ranking to boot!

Your website should be easy to use and navigate as well. Potential clients should be able to find the information they are looking for without any trouble.

Quality Content

Your website should be packed with high-quality content including blog posts, refinancing guides, or even resources for first-time homebuyers. The more useful and informative your content is, the easier it will be to attract potential clients to your site.

SEO Optimization

Finally, your website should be optimized for search engines results pages (SERPs). You can achieve this by using keyword-rich content and including questions (along with their answers) that potential clients would be searching for online.

2. An efficient mortgage lead management software, like Agent Legend

Another important tool for mortgage marketing is an efficient mortgage lead management system. This software will help you keep track of your leads, manage client relationships, and much more. Some key features to look for in a mortgage lead management system include: Real-time alerts, lead nurturing, client management, reporting, and automated correspondence.


3. A well-drafted Google listing

The final mortgage marketing tool we’ll cover is a well-drafted Google listing. This is essentially your business's profile on the popular search engine and can be used to generate leads, grow your brand, and much more. Some key tips for writing a successful Google listing include:

Write high-quality content

Your Google listing should be well-written with an informative description of your business. If space permits, include relevant keywords so that your listing can be easily found by potential clients.

Include photos and videos

People are more likely to click on listings that have visuals, so be sure to take advantage of this.

Use calls to action

Finally, make sure to use calls to action in your listing. This can include a call to schedule a consultation or visit your website. By including a call to action, you're more likely to generate leads from your Google listing.


To Conclude

Mortgage marketing can be a challenge, but it's important to remember that there are many tools at your disposal. By using a combination of SEO, content marketing, mortgage lead management software, and a solid Google listing, you can drive more leads to your site and convert them into clients. And, to help you manage the leads you generate, make sure to sign up for Agent Legend. You can get started for free here.


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