Are you looking for a way to improve your lead generation process? If so, you may want to consider automating some of the tasks involved. Automation can help make the process more efficient and effective, saving you time in the long run.
You may be wondering how to get started or what tools are available. We’ve got you covered!
For example, lead automation software can help you manage your leads more effectively and efficiently across the lead life cycle. In this guide, you will learn about several ways to automate your workflow and make more sales along the way. Just a few things we’ll cover include: lead scoring, lead automation, automated qualifying, disqualification, and how lead automation can help you get more leads to the finish line.
Ready to be a legend in real estate? We hope so. Let’s dive in!
What Is Lead Automation?
Lead automation is the process of automating your lead management process using software. Automation can include anything from qualifying leads to sending automated emails and SMS messages. It can help you manage your leads more efficiently across the lead life cycle.
Lead automation has tons of benefits for agents. It can help you save time and make the lead process more systematic. You can also use automation to improve your close ratio and increase sales.
The benefits of lead automation don't stop there! Automation can also help you in these areas as well:
How Agents Are Using Lead Automation
Some of the ways agents leverage lead automation are by retargeting leads, leveraging bots, and creating triggers based on lead activity.
Agents who implement lead automation see many advantages in their business. From saving time to increasing sales, automation can help you do it all.
Not only is lead automation a great way to improve your close ratio and increase your sales, but it's also a great way to make the real estate lead lifecycle more manageable.
Learn more about lead automation in our post How to Use Automated Real Estate Lead Generation for Better Quality Leads.
How Does Automated Lead Management Make the Real Estate Lead-Lifecycle Easier to Manage?
In our post How to Automate Real Estate Lead Scoring to Drive Conversions, we share that one of the main benefits of using automated lead management is that it makes the lead lifecycle easier to manage. Automation can help you keep track of and organize all your leads in one place. This helps make sure that no one falls through the cracks.
In addition, automation can help you keep track of your leads' activity, and you can use this information to determine when a lead is ready for the next stage in the process. Automated lead management acts as your personal assistant and helps you keep track of your leads so you can focus on closing deals and work with those who are ready to do business.
Here are five ways lead management can help make the real estate leads lifecycle easier to manage:
What Are The Benefits of Automated Lead Scoring?
When it comes to lead automation across the lead lifecycle, automated lead scoring is one of the most powerful tools an agent has at their disposal. Automated lead scoring helps agents prioritize their leads and focus on the hottest leads first.
Automated lead scoring comes with many advantages an agent can use to their advantage. Here are some of the main benefits:
The 3 Main Types of Automated Lead Scoring
When it comes to automated lead scoring, there are three main types: explicit, implicit, and data-quality.
How Does Automated Lead Qualification and Disqualification Help?
Every real estate agent would love to take on more leads, but not everyone is worth pursuing. Automated lead qualification and disqualification helps to identify which leads are worth pursuing and which ones need more nurturing.
When working in real estate, time is of the essence. Automated lead qualification and disqualification can help to speed up the process by automatically weeding out unqualified or bad leads.
The Advantage of Lead Disqualification
There are many advantages to lead disqualification that can help real estate agents be more effective and efficient in their work. These include: not wasting time on bad leads, getting more qualified leads easier, and reducing clutter.
How to Handle Disqualified Leads?
Now that you have identified and disqualified some leads, what do you do with them?
How Automated Lead Qualification Benefits Agents
Just like lead disqualification, automated lead qualification has many benefits that can help agents be more productive and impactful.
Automated lead qualification can help to:
- Reduce the amount of time spent on leads that are not a good fit
- Qualify leads more quickly and easily
- Determine where leads are at in the sales process
- Improve the overall quality of leads list
Lead qualification can be the difference between an agent wasting time on a lead and quickly disqualifying those who are not a good fit or will not convert.
Automated lead qualification can help agents do just that by automatically qualifying leads based on predefined rules.
How Can You Use Email Automation to Better Engage Leads?
In our post 5 Ways Email Response Automation Helps Real Estate Agents With Leads, we shared that email automation is one of the most effective ways to engage with leads. Automated emails can be sent at different points in the lead lifecycle and can help to keep them interested in your product or service.
There are many different automated email campaigns that agents can use to engage with their leads. Some of these campaign types include:
How Can Real Estate Agents Benefit from Email Automation?
There are many benefits that agents can receive from using email automation. Some of these include:
- It helps you stand out from the competition
- It gives you a personal touch
- It saves you time and money
- It helps to build relationships
- Not spending time customizing each email
- Targeted emails with specific engaging content
- Stay top of mind
- It helps your leads connect in an authentic way.
With email automation, agents can better connect with their leads and build more meaningful relationships. Automated emails allow agents to send targeted content relevant to the lead's interests and help to keep them top of mind. Additionally, automated emails help agents save time and money by not manually creating each email message.
How Lead Automation Helps the Lead Management Process
Lead management is the process of managing and tracking leads from the time they are generated to the time they are converted into customers. The goal of lead management is to increase the number of conversions for agents.
You can use many different tools and techniques in lead management, but Agent Legend's lead automation is one of the most effective tools.
Lead automation helps agents automate the lead qualification process by automatically qualifying leads based on predefined rules. Agents can spend more of their valuable time pursuing the leads that are most likely to result in more immediate conversions.
Another way that lead automation can help agents is by automating the email marketing process. Automated emails help agents engage leads at different points in the lead lifecycle. Additionally, automated emails help agents keep leads interested in their services by staying top of mind.
Having lead automation can help make your sales team up to 52% more productive, leading to 47% higher conversions. It also helps management track leads through each of the seven steps of a lead's lifecycle.
These seven lifecycle stages include:
You can learn more about these lifecycle stages in this post .
Lead automation can help make the lead management process more efficient and effective. The benefits of using lead automation include the ability to qualify leads automatically, send targeted messages at different points in the lead lifecycle, and track leads through each of the seven steps of the lead lifecycle.
Final Thoughts and Next Steps
Using an automated tool like Agent Legend's lead automation software can be highly beneficial for lead management. Contacts that move through a lead automation process are usually more qualified than unqualified ones, so automated lead qualification may save agents time by filling their list with leads with higher chances.
Automated marketing can also help agents better engage leads and keep them interested in their services or listings. By using lead automation, agents can make their sales process more efficient and effective.
So where do you go from here? If you want to be a legend in real estate, try our software. We’re betting that you’ll quickly see how much time and money you’ll save, and a single commission will more than pay for the platform. But, you don’t really have to take our word for it. In fact, you don’t even have to pay to try it. You can get started with Agent Legend's lead automation by signing up for a free trial today! Get Started Free, now!