Most real estate professionals spend either too much time or not enough time on their lead follow up strategy. This is a major problem. It is also a problem that is easily fixed. Hiring an Inside Sales Agent is an effective way to take care of this problem, but it isn’t the only way. Your Agent Legend account offers the same key benefits as an Inside Sales Agent – saving time and providing high lead conversion rates– but at a much lower cost.
5 Steps for Inside Sales Agent Results with Agent Legend
Follow these steps with your Agent Legend account to drive big results for your business.
1. Set Things Up Quickly
Activate your Agent Legend account, then go through the setup process quickly. This includes adding your email address and phone number to your account, importing leads, connecting any integrations with lead generation CRMs, and of course creating campaigns and follow up messaging. We have guides to help you through the process, and our Customer Support team is available to help in any way you need. The sooner you get things set up, the faster you will see results.
2. Create Three Campaigns
Start out by creating three campaigns, and then add on from there as you see fit. A campaign for brand new leads, one for past clients, and one for old cold leads is a great place to start. We have customizable templates that you can choose from to create each of these campaigns. This makes the process fast and intuitive, saving you even more time, and getting your new follow up strategy going quickly.
3. Write Engaging Follow Up Messages
Create the messages for each campaign thoughtfully, and keep the leads you are targeting in each campaign in mind when doing this. Keep it true to your communication style. Throw in a fun emoji in a text follow up or an image in an email if it feels natural to do so. Ultimately, keep it concise and authentic. Your messages will sound like you and your leads will never feel like the messages are automated. This is even better than having an inside sales agent contact them, because they immediately feel connected to you–the person they will be working with.
4. Sort Your Leads
Inside sales agents track and sort leads for you, but with simple automations put in place from the beginning in Agent Legend, you can have that happen automatically. When new leads come in, they will immediately go into the right campaign and receive a follow up message directly from you. Older leads will be contacted regularly but not too often. It’s a reliable system, and you’re in complete control of the entire process.
5. Get Started
Now that you have put in the initial leg work to get your Agent Legend account up and going, you are ready to start seeing results. Turn your campaigns on, and then start to focus your time and energy on sourcing new leads and connecting with interested clients.
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